The business event delegate is widely regarded as the most desirable visitor in the world. They are the highest yielding spender in the market, producing a daily spend well beyond the average leisure tourist.
The business events sector in Tasmania for the year ending June 2016 directly contributed $146m to the economy – around 45,200 delegates visited Tasmania during the 2015/16FY.
Most of the activity (75%) takes place in the low tourist season between May and November.
If you have a product or service that could be used by a business event (conference, meeting or incentive) then Business Event Tasmania membership would be a valuable addition to your marketing plan.