Sweet International Conference wraps up in Launceston

Strawberries Australia, Australian Blueberry Growers Association and Raspberries and Blackberries Australia hosted BerryQuest International 2018 which is closing today at the Country Club Launceston.

This important international event saw around 370 berry growers, industry-related businesses and researchers from Australia and around the world, converge on northern Tasmania for three days of conference activity.

The event provided an excellent opportunity to share information, network and update growers and businesses on the latest innovation and technology in the industry. Conferencing activity along with a trade exhibition showcasing approximately 30 businesses took place at Country Club Tasmania with an offsite ‘Taste of Tasmania’ dinner at Josef Chromy Winery.

About the impact of the event to Tasmania, Business Events Tasmania CEO Stuart Nettlefold said:

“By bringing these horticultural experts to Tasmania, it has allowed the berry industry to showcase its capabilities. There are long-term trade implications, potential investment in our industries and an influx of international knowledge which builds Tasmania’s intellectual capital.”

BET, through its Tasmanian Ambassador Program, worked closely with industry Ambassador Jan Davis over several years to ensure this event was secured to Tasmania. With a combined value of around 850 million dollars per annum, the Australia berry industry is now one of the largest sectors within horticulture and this significant event was a huge win for Launceston.

“Launceston was selected as the host city due to its close proximity to berry growing areas where strawberries, blueberries, raspberries and blackberries are currently in season. Delegates saw production first hand through the organised farm tours of Tasmania’s leading berry farms, during the conference” said Nettlefold.

Nettlefold wasn’t surprised that the event was such as success in Launceston:

“Only a short direct flight from Melbourne, Sydney or Brisbane, Launceston is home to a thriving food and wine scene. It possesses all the charm of a compact city, with drawcards such as Australia’s coolest wine trail, fresh island produce and unique historic and cultural experiences,” Stuart Nettlefold said.

 

 

For comment:

Stuart Nettlefold – Chief Executive Officer, Business Events Tasmania P: 0437 637 455

2018-03-16T09:57:27+00:00February 15th, 2018|Media Release|